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Why does TikTok get our clients the most reach?
TikTok’s “For You Page” (FYP) employs a powerful algorithm that curates content based on user preferences, engagement history, and interactions. This ensures that users are exposed to a wide variety of content, maximising potential reach. Also, TikTok has a unique ability to rapidly propel content into virality. Engaging and creative videos can quickly gain traction and reach a vast number of users in a short amount of time, boosting visibility.
TikTok often features trending challenges and popular hashtags. Utilising these trends in content creation can boost visibility and reach, as users actively engage with and contribute to popular challenges. Well-curated and relevant hashtags can significantly improve content discoverability on TikTok. Strategic use of hashtags can amplify reach by making the content accessible to a broader audience interested in specific topics.